Tickets
Typically €4.99 standard; €6.99–9.99 for extended live events, set within agreed corridors with the rights holder involved in the decision.
Premieres
A film only
opens once.
Everywhere else, a release is a database write — the file becomes visible and hopes someone notices. A premiere puts the moment back: a time, a room, an audience that chose to be there, and someone to answer for the film when it ends.
- Two weeks out
The date goes up
A countdown, a poster and an introduction. Viewers can set a reminder; the filmmaker can see the room filling before the night arrives.
- Doors
The room opens
Everyone arrives to the same page at the same time. Not a link that has been quietly live since Tuesday.
- 20:00
The film starts
Once, for everybody. No scrubbing ahead, no half-watching it across four evenings.
- After
The director stays
A live Q&A while the film is still in the room. The questions are better then, and everyone knows it.
- The next morning
It joins the catalogue
Available to rent, with the premiere recorded as part of its history rather than deleted.
Why it works
Scarcity is what makes attention possible.
A film that is permanently available is permanently postponable. A film that starts at eight on Friday gets watched at eight on Friday — and gets watched properly, because leaving means leaving something other people are still in.
This is not a growth tactic borrowed from software. It is how cinema has always worked, and the only part of it we have removed is the travel.
For a filmmaker, a premiere is the one night the film is an event rather than an entry. It is also the moment your own audience is worth the most — they can all be in the same room, on purpose, for the first time.
Revenue
Attributed directly to the film — a premiere is never averaged into a pool with somebody else's audience.
Rhythm
The plan is one premiere a week, on a Friday evening. A schedule people can learn beats a feed they have to check.
The first premiere is
being scheduled.
If it should be your film, the fastest way in is to send us a link.