Principles
Ten things we
will not trade away.
Every platform starts with good intentions and meets its first bad quarter. These are written down in advance, in public, so that the moment they become inconvenient is also the moment somebody can point at them.
- 01
Curation over volume
No open mass upload. Every film is reviewed before it is published. A catalogue that accepts everything cannot recommend anything.
- 02
Filmmakers keep their rights
Non-exclusive by default, with defined territories and terms. An optional 30-day first-run window exists for premieres; it is a choice, never a condition.
- 03
Entry is free
No fee to be considered, and no fee for reach. Charging filmmakers for the possibility of being seen is a business we have decided not to be in.
- 04
We earn when the film earns
A share of revenue, not an upload fee. If your film makes nothing, we make nothing from it — which keeps our incentives pointed the same way as yours.
- 05
Accounting you can follow
Every payout is itemised by film and revenue source, with deductions shown. If we cannot show you the arithmetic, we do not get to claim the number.
- 06
Discovery is never for sale
No paid placement, no promoted rows, no way to buy a ranking or an editorial recommendation. Paid creator tools will never influence acceptance or position.
- 07
Free streaming has to be funded
Free viewing is paid for by sponsorship or a released budget, never out of a filmmaker's share. When the budget runs out, films return to rental rather than quietly costing someone their revenue.
- 08
We do not spend money we do not have
Infrastructure grows out of revenue already received, against a hard monthly ceiling. A platform that outruns its own costs takes the catalogue down with it.
- 09
Other people's money is not our budget
VAT, filmmaker balances, refund reserves and award funds are held separately and are never treated as operating capital. A positive bank balance is not the same thing as profit.
- 10
Qualified watch time, not empty views
Payouts and rankings are driven by plausibly human viewing past a real duration — bots, duplicate accounts and reversed payments removed first. A view nobody watched pays nobody.
The technology is not the moat. Anyone can build a video player. What takes years — and what we would lose in an afternoon by breaking one of the rules above — is being the place a filmmaker trusts with a film they only get to release once.
Hold us to them.
The fastest way to test a principle is to send us a film and watch what happens.